You know I like simple. It is something I return to time and time again. Simple images. Clear communications.
But none of us can shy away from the complex. The past couple of weeks I've written two challenging proposals—for work of a type I haven't done before. I also started a new project that has a lot of moving parts and includes developing content. And I have yet another client developing a completely new category-bending product that I will help them bring to market. Almost nothing on the project is set in stone—not the product name, not the flavors—nothing. Another client has totally disappeared. He has a timeline but the ball is in his court. This isn't unusual.
In fact, none of these things are unusual. Business is complicated. Life is rich and full. Often times it isn't clear what a piece needs to be time has been spent exploring goals, testing formulas and exploring production options. And then it takes a huge leap of faith. A leap of faith from the client. A leaf of faith from me. And the dedicated work of vendors and producers.
Everyone loves the ocean, right? It is both complicated and simple at the same time. The stimulating sand, wind, waves and seagulls and underlying it all the repetitive draw of the tide. Luckily I feel the same way about a good field. There is one particular field I like to visit here in town. It has a lot of the same frenetic energy of the ocean—rustling plants, dizzying layers of textures and colors, the blue sky stretching above and the buzzing of pollinators. Most days I like bring my camera and focus in on the minute details. But other days I remind myself to step back and let scene wash over me. It is oh-so-much harder to capture in a photograph—the rich complexity. But it is there and it is wonderful.
I'm writing this to remind myself to embrace that complexity.