Every client is unique. Every business problem is different. Thoughtful design responds to your needs with a tailored, original solution.
Meeting - Meet with you to learn your goals. Discuss your audiences, objectives, competitors and possible means.
Proposal - Develop a written outline of how I will address your project. Restate my understanding of your objectives, your audience and your messaging. Generate an estimate, process and schedule.
Brief - Restates the objectives one last time with a definitive direction for the design to draw upon.
Pin Board - Create a pin board to guide the design. Examine the marketplace your piece will work within. Collect competitor's samples, collect visual elements that will inspire the project: artwork, fonts, colors, textures and imagery of all kinds with the goal of honing in on a visual vocabulary that feels authentic and unique. (Sample pin boards from the Grumeti Fund project are shown above.)
Design - Working with your supplied content, or working with you to create content, I combine words, images, with proven production techniques to create elegant communication pieces.
Production - My extensive knowledge of traditional and digital pre-press and print production will help guarantee a great outcome—from UV inks on an eight color press to HP Indigo printing on uncoated papers.
I've been working on developing a case study to explain my process. If you would like a copy, please send me an email.